Why the bear
The symbol began with his son.
When Andrew's son was very young, Andrew, his parents, and his sister turned trips down the hallway into imaginary bear hunts. What began as a family tradition became part of the language Andrew and his son used to express their bond.
"Good night, Baby Bear."
"Good night, Daddy Bear."
Today, the bear represents strength governed by restraint, the responsibility to create a stable environment, and the duty to protect what matters without being controlled by fear or pressure.
It also represents legacy. Discipline is not merely about what a person achieves. It is about becoming someone the people who follow them can trust. As a father, Andrew wants the principles he teaches to be visible in the example he sets for his son.
Keep your commitments. Build a life that reflects what matters to you.